Director of Content

Austin Gamblers

July 2022 – December 2025

• Built and scaled the Austin Gamblers’ digital presence from the ground up, growing total social following from ~5,000 to 307,000+ across platforms through platform-specific creative strategy and consistent experimentation

• Owned and executed a multi-channel content strategy across Instagram, TikTok, X, Facebook, YouTube, and more, driving brand awareness and audience growth

• Defined and evolved the team’s creative voice through live-event storytelling, community engagement, and culturally relevant content

• Led real-time and campaign-based content during live events, directing on-site capture and coordinating videographers, photographers, and agencies

• Executed sponsor and partner content tied directly to contractual marketing deliverables, collaborating with brands including YETI, Tecovas, Can-Am, Land.com, and Westmoor, and pitching campaign concepts that were incorporated into partner agreements and cross-promotional initiatives

• Managed freelance creatives and mentored a marketing intern-turned-coordinator, supporting skill development and ownership

• Used performance insights and platform analytics to inform creative decisions and continuously refine content strategy

Content Strategy & Production Consultant

Isabel Audrey My LLC

June 2020 – Present

• Lead content strategy, influencer marketing, and production for media and brand clients

• Manage photo and video shoots, talent partnerships, and multi-platform content execution

• Oversee projects from concept through delivery, collaborating with vendors and stakeholders to ensure cohesive storytelling

Production & Events Specialist

Chive Media Group

August 2018 – March 2020

• Produced 12+ featured events and 40+ photo/video shoots annually with budgets up to $50K

• Managed vendors, talent contracts, logistics, and production timelines end-to-end

• Partnered with internal teams and advertisers to deliver turnkey executions

Executive Assistant

Chive Media Group

March 2018 – August 2018

• Managed scheduling, travel, and priorities for the CEO across multiple business initiatives

• Supported internal events and operations, contributing to promotion into production leadership

• Assisted with the marketing and distribution of CEO’s personal wine business, Resign Wine

Development Coordinator

CC4C (Cheyanna’s Champions for Children)

October 2017 – March 2018 (Remain involved as a volunteer)

• Reported to and assisted the Executive Director. Excelled at campaign and event management as well as marketing and PR efforts, significantly increasing donations from previous year’s campaigns and events.

• Facilitated the tracking and writing of grant applications.

• Managed the CRM platform for donor relations.

• Contributed and edited CC4C newsletters to maintain donor and volunteer relations.